I don't know which site that was but there are some options outthere to get the game cheaper. My collegue for example bought the ultimate edition on the turkish epic store for about 60 euro (with some VPN-tricks of course).
So it's possible that some keyseller buy the keys in countries where the game is cheaper and then sell them for a little more.
Edit: And you should really think about twice which edition you buy. The Gold- and the Ultimate Edition do not really have exclusive benefits, beside 3 days early access, 2 exclusive cars from the Year 1 pass and some clothes and vanitys. The rest you get in those two edition is just early access (23 cars from the Year 1 pass, the pre-order bonus car, the Fitted Edition cars). You can buy those 26 cars later in the game with bucks. So basicly you pay 20 (or 40) euro more for some early access and 2 exclusive cars.
i got this thing in my head, that i refuse to pay over 50€ voor the base game
because the gold etc is Only 1 exclusive car, all the rest is only early access
i check this site everyday for they're asking price https://www.mmoga.de/Ubisoft-Games/The- ... rfest.html
sinds in know they're genuin
as soon as they go 50€
im in